10 important things to consider when launching your first e-commerce site

10 important things to consider when launching your first e-commerce site

A number of studies have shown that a large percentage of modern users prefer mobile commerce applications to e-commerce sites. Therefore, your e-commerce website must offer an optimal user experience to beat the competition and mobile commerce.You can develop your eCommerce website in best website development company in USA There are several factors to consider why the online store will retain visitors and encourage them to purchase products/services. 

In addition to focusing on the look, feel, functionality and functionality of the website, you also need to look for ways to optimize its user experience. To optimize the user experience provided by the website, you need to improve its accessibility, usability, security, credibility and visibility of its search engine.

User

When planning and developing your first e-commerce website, you need to focus on users and their choices. You should remember that an online store does not allow customers to physically touch, smell or feel products. Therefore, you need to keep users engaged by making their shopping experience fast and hassle-free. You can always retain visitors by offering products at discounted prices, ensuring free shipping and simplifying the buying and payment process.

Design

You also need to focus on the design and user interface of the e-commerce website to impress and effectively engage visitors. Unlike established brands, you need to explore ways to gain the trust of visitors. Therefore, you must include a number of elements in the design of the website - a recognizable logo, offers to purchase, product options, product reviews, testimonials and a call to action. At the same time, you need to make sure that the appearance of the e-commerce website is intuitive enough to keep the buying process simple and straightforward.

Mobile optimization

As mentioned above, a high percentage of modern users prefer e-commerce applications to e-commerce websites. Similarly, most people today access e-commerce websites on their smartphones. Therefore, you need to make sure that the e-commerce website provides an optimal user experience on computers and mobile devices. You can always opt for a responsive web design so that the web shop looks great on every device with a unique code base. Mobile optimization will further improve the website's visibility on the main search engine results pages (SERP).

Social elements

You need to include many social elements in the e-commerce website to impress users. Users should be able to share products purchased from your online store with their friends via popular social networks. In addition, the social elements will help users promote your new e-commerce website and improve its popularity. You can even use social elements as an effective tool to collect customer information and track their behavior.

Search area

No e-commerce site can display all of its products on a single page. But you can always impress visitors by introducing them first branded products. In addition, you should allow customers to check your products based on specific criteria or categories. The website should allow visitors to search for and find relevant products without delay or hassle. Therefore, you need to make sure that your e-commerce site has a powerful search field. The search area will allow users to find a specific product and buy it directly, without having to browse a range of products.

Shopping Cart

Your choice of basket will have a direct impact on the user experience provided by the e-commerce portal. You can choose from a range of open source and commercial shopping carts written in different programming languages. But you need to opt for a shopping cart software that allows users to check their previous and current purchases quickly and easily. In addition, the shopping cart should allow users to add or delete items without any problems. At the same time, you also need to improve the accessibility and visibility of the basket by using the commonly used single basket icon.

Payment option

The choice of online payment option varies from customer to customer. Some customers prefer to pay through their debit/credit cards or online banking services, while others opt for popular online payment options such as PayPal and digital wallets. Therefore, you need to make sure that each customer can make the payment of the products purchased by him with any payment option. At the same time, you also need to secure online payment and financial transactions of customers using a reliable payment gateway and the latest encryption techniques.

Trust marks

Keep in mind that a high percentage of people are skeptical about new e-commerce sites. Therefore, you need to explore ways to improve the credibility of the e-commerce website and gain customer trust. In addition to including robust security features in the online store, you must also display accreditation certificates and trusted trademarks of reputable brands. Trusted brands and accreditation certificates will enhance the credibility of your new online store. Trusted brands will also assure customers that their personal data will remain confidential and that online transactions will remain 100% secure.

Option to answer pre-sale and after-sales questions

While purchasing products from a new e-commerce website, users often ask a variety of questions before and after the purchase. Therefore, you need to answer customer questions before and after the sale and immediately increase your sales and revenue. Like other websites, you can answer customer questions before and after the sale through a chat or phone call.

 But the client must be able to see the options available to dispel his doubts and answer his questions. You need to make sure that the phone number or online chat option is clearly visible to each customer. In addition, you must deploy a qualified customer manager to correctly answer questions from website visitors before the sale and convert them into customers.

Visibility of search engines

You can easily redirect regular search engine traffic to the e-commerce website by complying with guidelines recommended by popular search engines such as Google and Bing. For example, Google classifies websites based on settings such as mobile usability and loading time. 

In addition, it recommends that entrepreneurs create online stores with responsive web design. When planning the e-commerce website, you should keep in mind the guidelines and recommendations of the major online search engines. Search engine-optimized design will help you attract regular visitors to your website without having to launch expensive digital marketing campaigns.

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