10 important things to consider when launching your first e-commerce site
10 important things to consider when launching your first
e-commerce site
A number of studies have shown that a large percentage of
modern users prefer mobile commerce applications to e-commerce sites.
Therefore, your e-commerce website must offer an optimal user experience to
beat the competition and mobile commerce.You can develop your eCommerce website in best website development company in USA There are several factors to consider
why the online store will retain visitors and encourage them to purchase
products/services.
In addition to focusing on the look, feel, functionality and
functionality of the website, you also need to look for ways to optimize its
user experience. To optimize the user experience provided by the website, you
need to improve its accessibility, usability, security, credibility and
visibility of its search engine.
User
When planning and developing your first e-commerce website,
you need to focus on users and their choices. You should remember that an
online store does not allow customers to physically touch, smell or feel
products. Therefore, you need to keep users engaged by making their shopping experience
fast and hassle-free. You can always retain visitors by offering products at
discounted prices, ensuring free shipping and simplifying the buying and
payment process.
Design
You also need to focus on the design and user interface of
the e-commerce website to impress and effectively engage visitors. Unlike
established brands, you need to explore ways to gain the trust of visitors.
Therefore, you must include a number of elements in the design of the website -
a recognizable logo, offers to purchase, product options, product reviews,
testimonials and a call to action. At the same time, you need to make sure that
the appearance of the e-commerce website is intuitive enough to keep the buying
process simple and straightforward.
Mobile optimization
As mentioned above, a high percentage of modern users prefer
e-commerce applications to e-commerce websites. Similarly, most people today
access e-commerce websites on their smartphones. Therefore, you need to make
sure that the e-commerce website provides an optimal user experience on
computers and mobile devices. You can always opt for a responsive web design so
that the web shop looks great on every device with a unique code base. Mobile
optimization will further improve the website's visibility on the main search
engine results pages (SERP).
Social elements
You need to include many social elements in the e-commerce
website to impress users. Users should be able to share products purchased from
your online store with their friends via popular social networks. In addition,
the social elements will help users promote your new e-commerce website and
improve its popularity. You can even use social elements as an effective tool
to collect customer information and track their behavior.
Search area
No e-commerce site can display all of its products on a
single page. But you can always impress visitors by introducing them first
branded products. In addition, you should allow customers to check your
products based on specific criteria or categories. The website should allow
visitors to search for and find relevant products without delay or hassle.
Therefore, you need to make sure that your e-commerce site has a powerful
search field. The search area will allow users to find a specific product and
buy it directly, without having to browse a range of products.
Shopping Cart
Your choice of basket will have a direct impact on the user
experience provided by the e-commerce portal. You can choose from a range of
open source and commercial shopping carts written in different programming
languages. But you need to opt for a shopping cart software that allows users
to check their previous and current purchases quickly and easily. In addition,
the shopping cart should allow users to add or delete items without any problems.
At the same time, you also need to improve the accessibility and visibility of
the basket by using the commonly used single basket icon.
Payment option
The choice of online payment option varies from customer to
customer. Some customers prefer to pay through their debit/credit cards or
online banking services, while others opt for popular online payment options
such as PayPal and digital wallets. Therefore, you need to make sure that each
customer can make the payment of the products purchased by him with any payment
option. At the same time, you also need to secure online payment and financial
transactions of customers using a reliable payment gateway and the latest
encryption techniques.
Trust marks
Keep in mind that a high percentage of people are skeptical
about new e-commerce sites. Therefore, you need to explore ways to improve the
credibility of the e-commerce website and gain customer trust. In addition to
including robust security features in the online store, you must also display
accreditation certificates and trusted trademarks of reputable brands. Trusted
brands and accreditation certificates will enhance the credibility of your new
online store. Trusted brands will also assure customers that their personal
data will remain confidential and that online transactions will remain 100%
secure.
Option to answer pre-sale and after-sales questions
While purchasing products from a new e-commerce website,
users often ask a variety of questions before and after the purchase. Therefore,
you need to answer customer questions before and after the sale and immediately
increase your sales and revenue. Like other websites, you can answer customer
questions before and after the sale through a chat or phone call.
But the
client must be able to see the options available to dispel his doubts and
answer his questions. You need to make sure that the phone number or online
chat option is clearly visible to each customer. In addition, you must deploy a
qualified customer manager to correctly answer questions from website visitors
before the sale and convert them into customers.
Visibility of search engines
You can easily redirect regular search engine traffic to the
e-commerce website by complying with guidelines recommended by popular search
engines such as Google and Bing. For example, Google classifies websites based
on settings such as mobile usability and loading time.
In addition, it
recommends that entrepreneurs create online stores with responsive web design.
When planning the e-commerce website, you should keep in mind the guidelines
and recommendations of the major online search engines. Search engine-optimized
design will help you attract regular visitors to your website without having to
launch expensive digital marketing campaigns.
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